Head of Marketing, PR & Outreach

Location: Karachi – Onsite
Qualification: Bachelors/ Masters
Experience: 5-8 years

Job Summary:

As Head of Marketing, Outreach & PR, you will play a critical role in shaping the perception of NIC Karachi and amplifying our impact. You will be responsible for developing and executing a comprehensive marketing strategy that increases brand awareness, attracts high-potential startups, and positions NIC Karachi as the go-to resource for entrepreneurs in Karachi. Additionally, you will be tasked with building and nurturing strategic partnerships with corporations, investors, educational institutions, and government agencies to enhance the value proposition we offer to our startups.

Key Responsibilities:

1. Develop and Implement Marketing Strategy:

• Create a comprehensive marketing strategy to promote the incubation center, its programs, and supported startups to target audiences.
• Define brand identity and messaging that resonates with investors, potential partners, media, and the broader tech community.
• Develop and manage all marketing materials, including website content, social media presence, brochures, and promotional campaigns.

2. Build Community and Partnerships:

• Foster relationships with key stakeholders, including media outlets, investors, corporations, universities, and industry organizations.
• Organize events, workshops, and conferences to connect startups with potential partners, mentors, and investors.
• Develop and implement outreach programs to attract promising startups to the incubation center.
• Collaborate with both public and private organizations to establish strategic partnerships, drive sponsorship opportunities, and maximize the impact and success of our events.

3. Manage Public Relations and Media Coverage:

• Generate positive media coverage for the center and its startups through press releases, media outreach, and journalist relationships.
• Manage crisis communications and ensure a positive public image for the center.
• Monitor online reputation and address any negative feedback effectively.

4. Content Creation and Social Media Management:

• Develop engaging content (blogs, articles, social media posts) highlighting the center’s activities, startup successes, and industry insights.
• Manage the center’s social media presence across various platforms, fostering community engagement and brand awareness.
• Analyze social media data and adapt strategies based on audience engagement and industry trends.

5. Event Planning and Execution:

• Plan and execute high-impact events like demo days, pitch competitions, and networking events to showcase startups and attract investors.
• Manage logistics, speaker invitations, and attendee registration for successful event execution.
• Measure event impact and identify areas for improvement based on feedback and data analysis.

6. Data-Driven Decision Making:

• Track and analyze marketing campaign performance, website traffic, social media engagement, and media mentions.
• Use data insights to inform marketing strategies, content creation, and outreach efforts for continuous improvement.
• Stay updated on industry trends and best practices in marketing and public relations for the tech sector.

Required Skills:

• Proven track record of developing and executing successful marketing campaigns that drive brand awareness and lead generation.
• Strong understanding of digital marketing channels, marketing automation tools, and data analytics.
• In-depth knowledge of the Pakistani tech startup ecosystem and its challenges.
• Excellent communication, interpersonal, and relationship-building skills.
• Ability to work independently and manage multiple priorities simultaneously.
• Passion for entrepreneurship, innovation, and the tech industry.
• Experience working in a fast-paced and dynamic environment.