Growth Specialist

Location: Karachi – Onsite
Qualification: Bachelors/ Masters
Experience: Minimum 2-4 years

Job Summary:

As a Growth Specialist, you will leverage your technical expertise and data analysis skills to identify and implement growth strategies for our portfolio of tech startups. You will work closely with the Head of Incubation and startups to understand their unique challenges and opportunities, and then develop data-driven solutions to accelerate their growth.

Key Responsibilities:

1. Growth Strategy Development:

• Collaborate with startups within the NIC Karachi program to identify their key growth metrics and analyze relevant data.
• Conduct market research and competitor analysis to understand the competitive landscape for each startup.
• Develop and implement data-driven growth strategies tailored to each startup’s specific needs and goals, focusing on areas such as user acquisition, customer engagement, and revenue generation.
• Leverage technical knowledge to identify opportunities for tech-enabled growth hacking and marketing automation.

2. Data Analysis and Reporting:

• Collect, analyze, and interpret data to track the progress of growth initiatives and measure their impact on key metrics for each startup.
• Develop and maintain clear and concise reports to communicate growth insights and recommendations to startups and the Head of Incubation.

3. Startup Support and Mentorship:

• Provide ongoing support and guidance to startups on implementing their growth strategies.
• Conduct workshops and training sessions to equip startups with the skills and knowledge needed to achieve sustainable growth.
• Stay up-to-date on the latest trends and best practices in growth marketing and share this knowledge with the startups.

4. Collaboration and Communication:

• Work closely with the Head of Incubation, mentors, and other team members to ensure a holistic approach to supporting startup growth.
• Communicate growth strategies and findings to both technical and non-technical audiences.

Required Skills:

• Strong understanding of growth marketing principles, user acquisition strategies, and customer engagement techniques.
• Proficiency in data analysis tools (e.g., Google Analytics, SQL) and experience with marketing automation platforms (a plus).
• Solid understanding of core technical concepts relevant to the startup ecosystem (e.g., cloud computing, APIs).
• Experience working with startups or early-stage ventures is a plus.
• Excellent communication, interpersonal, and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical and problem-solving skills.
• Passion for innovation, entrepreneurship, and the tech industry.
• Experience working in a fast-paced and dynamic environment.